Projects

Scoop & Slice

Scoop & Slice is a contemporary ice cream brand that combines classic favorites with modern flavor twists and bold branding. The goal of this project was to create a playful, fresh, and vibrant brand identity that appeals to a wide demographic while establishing a strong visual and strategic foundation for future growth—including in-store experience, seasonal campaigns, and digital presence.

Cloudy Bay

A premium brand redesign for Cloudy Bay that reimagines the bottle with a more modern and sophisticated visual identity. Inspired by natural landscapes and flowing topographic lines, the design combines rich tones, refined typography, and elegant detailing to create a stronger shelf presence while still reflecting the brand’s connection to nature and quality.

Humber Arboretum

Sinage system

A signage system redesign for the Humber Arboretum that improves wayfinding, accessibility, and visitor engagement across the site. The project uses a clear, modular visual system with consistent typography, colour, and iconography to create a cohesive experience across entry signs, trail maps, directional markers, and educational panels. Designed to support both navigation and environmental learning, the system helps visitors move through the space more intuitively while strengthening the Arboretum’s identity.

MindNest App

MindNest is a thoughtfully designed mental health and emotional wellness platform created for young users navigating stress, anxiety, and social disconnection. It offers intelligent mood tracking, AI-powered journaling, sleep support, and a safe community space for open connection. Through calming visuals and an empathetic user experience, MindNest empowers users to understand their emotions, reflect with purpose, and build a daily habit of self-care. From research to prototype, every feature is backed by real user insights—designed to feel like a personal mental hub.

MindNest Magazine

A conceptual editorial project for MindNest, a magazine designed to make mental health feel as normal, visible, and essential as everyday self-care. Through soft visuals, beauty-inspired layouts, and emotionally driven storytelling, the publication explores therapy, burnout, and emotional honesty in a way that feels modern, comforting, and culturally relevant to Gen Z. The design balances elegance with vulnerability, creating a calm and reflective reading experience.

Elegance Ensemble

Elegance Ensemble is a luxury fashion brand concept built to represent timeless sophistication and minimal beauty. The brand was developed to reflect modern femininity, high fashion aesthetics, and refined taste through an elevated visual identity. The goal was to create a premium yet approachable fashion label, with strong attention to typography, layout, and material feel—suitable for editorial spreads, packaging, and high-end digital presence.

Nescafe Gold redesign

This project involved redesigning the packaging for Nescafé Gold to enhance shelf impact, modernize the brand look, and differentiate between product variants. The goal was to retain Nescafé’s premium identity while introducing a fresh, contemporary visual language using bold colors, fluid shapes, and simplified hierarchies.

Fashion Magazine redesign

This redesign project reimagines the visual identity and editorial layout of a contemporary fashion magazine, blending bold typography, refined grids, and immersive imagery. The goal was to elevate the reading experience while maintaining the brand’s voice and cultural relevance. From cover design to feature spreads, each layout was thoughtfully crafted to balance aesthetic appeal with readability, creating a modern, stylish, and engaging publication that reflects today’s fashion-forward audience.

Glazed curves

Glazed Curves is a modern nail salon brand that also offers a curated line of press-on nails, catering to style-conscious individuals who value both self-care and convenience. The goal of this project was to build a playful, elegant, and cohesive brand identity that stands out in the beauty industry — from logo to visual assets and tone of voice.